I am Felix, a Principal-level product design leader focused on crypto, payments, and regulated financial products.
0 to 1
building fintech and crypto products from blank canvas to live, regulated product experience.
6+ years
shaping Pintu from early product foundations into a multi-vertical crypto platform.
10-person team
leading designers, researchers, and writers across retail, pro trading, and futures products.
At Pintu, Indonesia's leading crypto exchange, I have spent 6+ years shaping the product from early foundations into a platform that now spans retail investing, pro trading, futures, onboarding, wallets, and design systems.
Today I lead a 10-person design org across all three verticals, 5 designers, 3 copywriters, and 2 researchers while staying close to the hardest product problems myself. I also help the team adopt AI workflows to improve output quality, delivery speed, and SLA reliability without lowering the bar for product judgment.
Alongside Pintu, I worked on 0-to-1 financial products across a USD neobank for high-inflation markets, education lending in Indonesia, and an open-source DeFi lending platform funded by Binance X and ConsenSys.
Experience
Designed a USD neobank for high-inflation markets built on stablecoin infrastructure, including onboarding, deposit flows, card UX, and reward systems from zero.
Leading product design across Pintu, Pintu Pro, and Pintu Futures, with ownership across UX strategy, design systems, research, writing, and team culture.
Scaled the design function as the product expanded from core retail crypto into more advanced trading and cross-product platform work.
Helped build the core product from zero, including onboarding, KYC, wallet architecture, trading, account flows, and the design system.
Designed an end-to-end DeFi lending platform for underbanked users in emerging markets, funded by Binance X and ConsenSys.
Built the foundations and the end-to-end lending flow from zero, connecting Indonesian students with financing for higher education.
An earlier founder chapter building award-winning games before moving into financial products.
Education
Bachelor of Design